Zhongshan, January 12, 2026 — The Hikeylove Annual Sales Summit was held grandly at the company headquarters today. Following a comprehensive review of the company's 25-year illustrious journey and the outstanding market achievements of 2025, the summit officially unveiled the core strategy guiding the next five years: The company will resolutely pivot towards a growth model driven by autonomous innovation, develop a personalized product system with global recognition, and establish the grand vision of becoming the "World's Leading Brand in Early Childhood Furniture."
The conference hall buzzed with energy as sales elites and management from Europe, North America, Asia-Pacific, and major domestic regions gathered. Representatives from each region shared impressive 2025 achievements in penetrating premium markets, securing strategic partnerships with key clients, and deepening localized services, supported by detailed data and case studies. Reports indicated significantly increased acceptance of the company's core "One-Stop Solution" model and star product series (such as the Lumin Forest Series and the modular Magic Box) in mainstream global markets, providing strong momentum for performance growth.
In the subsequent keynote address, Mr. Wei, Founder and General Manager, delivered a strategic speech titled "From Follower to Definer: Hikeylove's New Era of Autonomous Globalization."
Mr. Wei began by fondly recounting Hikeylove's 25-year history, which began in 2001 as a specialized factory. Through market trials, the company gradually established its industry standing and ultimately grew into a global brand with "Spatial Solutions" as its core value. He specifically highlighted that serving over 20,000 educational institutions is a testament to the collective dedication of the Hikeylove team to quality, safety, and the essence of education. "We spent a quarter of a century proving that we are the part of 'Made in China' that understands educational spaces the most. This profound accumulation gives us unprecedented confidence," Mr. Wei emphasized. "However, for the next 25 years, we cannot rest on being excellent 'solution implementers.' The market is calling for brands that can define style and lead demand. Therefore, we must shift from being 'market-driven' to 'market-driving,' from 'manufacturing products' to 'creating categories.'"
To this end, Mr. Wei systematically elaborated on the company's three core strategic pillars and specific implementation pathways for 2026 and the next five years:
"Deep Sea" R&D: Building a Moat of Autonomous Products: The company will significantly increase its R&D investment intensity over the next five years. Moving beyond improvements in appearance and function, Hikeylove will establish a cutting-edge "Child Behavior and Space Research Laboratory." This initiative will deeply integrate child development psychology, ergonomics, and material science to originally develop "core" product platforms with complete independent intellectual property rights. These products will embody a unique "Hikeylove Design Language," achieving differentiation from the source and completely breaking free from the deep-seated impacts of homogeneous competition and external supply chain fluctuations.
"Dimensional Upgrade" in Customization: Delivering Deeply Personalized Experiences: Hikeylove will elevate its customization capability from an "option" to a "core competency." In the future, the company will not only customize physical parameters but also provide "philosophy-driven space shaping." This means that for different regions, cultural contexts, and educational methodologies worldwide (such as Montessori, Reggio Emilia, Waldorf, etc.), Hikeylove can deliver integrated, in-depth custom solutions encompassing theoretical alignment, space planning, furniture design, and environmental creation—a true fusion of globalization and localization.
"Panoramic" Layout: Striving for Global Brand Leadership: Mr. Wei clearly articulated the vision of becoming the "World's Leading Brand in Early Childhood Furniture," explaining its multidimensional meaning: achieving global leadership in sales scale, brand influence, design authority, and customer mindshare. To achieve this goal, the company will implement a "Global Design Talent Network" plan, establishing design outposts in Europe and America. It will also strengthen the construction of global localized service and delivery centers and launch a worldwide brand value communication project to tell Hikeylove's story about "childhood, space, and growth" to the world.
In his concluding remarks, Mr. Wei stated passionately, "This path is destined for climbers, not followers. Autonomous innovation entails greater risks and investments, but this is the mission Hikeylove must undertake as an industry leader. Our goal is for any kindergarten worldwide pursuing excellence to consider Hikeylove's solutions as the primary, inspiring choice when planning its space. What we aim to define is not just products, but the standards for the growth environment of future generations."
This summit was both a celebration of victory and a profound moment for consolidating strategic consensus and mobilizing the entire team. It clearly marks that the focus of Hikeylove's development has shifted from scale expansion to a new track of high-quality development: "leading the global market through deep autonomous innovation," charting a precise blueprint for the company's journey over the next five years.
About Hikeylove
Founded in 2001, Hikeylove is a world-leading professional kindergarten furniture and one-stop spatial solution provider. With the mission of "Creating Spaces for Childhood," the company boasts over 25 years of industry experience. Its service network spans the globe, and its products and services have entered tens of thousands of early childhood education institutions worldwide. Hikeylove is dedicated to integrating safety, environmental sustainability, and educationally sound design into every product, continuously advancing the environments where children learn and grow.